With years of experience in digital commerce and marketing, we've tested and found the best processes and best partners to drive the optimal return in direct digital advertising.
Digital marketing is ever-evolving with new products and channels. It's a complex landscape with search, display, video, social and metasearch. With the addition of AI tools with vendors and brands, our focus is helping all of this universe work harder for your brand and properties with a concentration on direct booking efforts.
Data. More specifically, your website data, about your customers is the key approach in driving direct bookings. This coupled with the unprecedented growth in consumers utilizing AI platforms for search creates the more dire need for first party data in optimizing all points of customer engagment.
Connectivity is foundational and bid-management tools and bid-modifiers are all part of the minimum requirements to participate. This can be a daunting space to figure out. We we can help you build the right strategy and, just as important, find the right partners to succeed.
Optimization through machine learning about your very own customers' activities will help you segment and build audiences to dynamically bid more intelligently for those customers in metasearch, search, social and display. This is where your return on ad spend explodes and your cost efficiencies allow you to spend more effectively.
Having activated digital marketing in 2004 with paid search and display, we've managed to grow and work with best-in-class partners all along the way. We created a self funding model as digital began to take a larger portion of marketing dollars. This model went on to provide funding that generated over $1.4 billion in DIRECT revenue connected specifically through these digital efforts.
We've convinced the C suite, boards and individual hotel owners alike of the short and long-term value of reaching these customers and getting them to book direct, drive loyalty and increase property value.
Utilizing best in class AI engines coupled with first party data, the right strategy is the only solution to make digital marketing and engagement truly payoff for your properties. Knowing when to bid more for customers who have engaged with your brand gives you the edge to drive that customer back to you directly. In addition, finding more customers who have the attributes as your existing customers helps build reach into more acquisitions.
Conversely, know those customers who are less likely to convert and adjust bids dynamically to ensure you maximize your marketing spend. Efficiency on cost and maximization of revenue is where the real value is realized.
Agencies of all sizes servicing clients in digital media often find more questions than answers when it comes to integrating a full marketing technology stack. This challenge stems from a lack of industry specific expertise as a core offering. Direct Booking IQ was established to help. From a basic analysis to partner recommendations and implementation, Direct Booking IQ can help agencies and their clients leverage the rapidly growing metasearch ecosystem.