Bidding intelligently is the only solution to make metasearch, paid search, social and more truly payoff for your properties. Knowing when to bid more for customers who have engaged with your brand gives you the edge to drive that customer back to you directly.
Conversely, know those customers who are less likely to convert and adjust your bids appropriately to ensure you maximize your marketing spend. Efficiency on cost and maximization of revenue is where the real value is realized.
Agencies of all sizes servicing clients in digital media often find more questions than answers when it comes to integrating metasearch. This can be for independent hotels to small, medium and even large brands. This challenge stems from a lack of metasearch expertise as a core offering. Metasearch is often handled in a silo and not leveraged effectively. Base requirements can also be challenging. Vendor partners are a critical step in this as connectivity is required for rates and availability. Additionally, a brand must have a true commitment to rate party at minimum. Without these - there is no metasearch option. Direct Booking IQ was established to help. From a basic analysis to partner recommendations and implementation, Direct Booking IQ can help agencies and their clients leverage the rapidly growing metasearch ecosystem.